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UNWTO Tourism Video Competition 2019 – 23rd Session

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UNWTO Tourism Video Competition 2019 – 23rd Session : The 23rd session of the General Assembly will feature the 4th edition of the UNWTO Tourism Video Competition.

The importance of multimedia for tourism communications cannot be underestimated. This is especially true against the backdrop of ever-growing digitalization, changing viewer and user habits and the consolidation of mobile-first strategies.

UNWTO Tourism Video Competition Categories

The competition will feature two categories:

  • Outstanding Country Promotional Videos”, paying tribute to the importance of multimedia for marketing tourism destinations; and
  • “Exceptional Stories of Sustainable Tourism”, a new category, aimed underscoring tourism’s contribution to sustainable development, in line with UNWTO’s commitment to the 2030 Agenda for Sustainable Development and its 17 Sustainable Development Goals.

For both categories, one winning video per region will be selected.

Member States are encouraged to submit videos for both categories. Affiliate Members are encouraged to submit videos for the new “Exceptional Stories of Sustainable Tourism” category.

Member States are encouraged to submit videos for both categories, thereby contributing to further positioning tourism as a key sector for the economy, business opportunities, jobs and overall sustainable development.

The winners of the 4th edition of the UNWTO Tourism Video Competition will be announced during the 23rd session of the General Assembly.

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General Information

Who can take part?

Videos published between 1 January 2018 and 31 July 2019 may be considered for the Competition.

  • Member States are encouraged to submit videos for both categories, thereby contributing to further positioning tourism as a key sector for the economy, business opportunities, jobs and overall sustainable development.
  • Affiliate Members are encouraged to submit videos for the new “Exceptional Stories of Sustainable Tourism” category.

The winners will be announced during the 23rd session of the UNWTO General Assembly.

Tips for content – 3 rules of engagement

  • Capture attention immediately: in times of over-stimulation, viewers are increasingly selective about where and how they focus their attention. Make sure that the beginning of any visual piece is engaging enough to keep viewers watching.
  • Be truly helpful: Always try to think “user centered”- What are they interested in as opposed to what you want to promote? Provide the answers before the questions are asked. Finding the middle way will help you in selecting the best visual product.
  • Encourage action: Foster a sense of urgency, promote a need to visit/experience/engage/care with a destination.

Specifications

Technical information:

  • Full HD (1920×1080)
  • Codec: H264 (MP4)
  • File size minimum 128 MB

Extension:

  • Min. 1 minute to maximum 5 minutes

Sending method:

File Name for Member States:

  • 1st Category: UNWTO_VC1_CountryName
  • 2nd Category: UNWTO_VC2_CountryName

File Name for Affiliate Members:

  • UNWTO_VC2_AffiliateMemberName

Deadline for submissions is Friday 2 August 2019

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